The opportunities to develop the market by replacing plastic packaging with barrier coated paper and board are immense. When one considers the use of recyclable sustainable packaging the real cost is much lower than it is when using non-recyclable plastic packaging. Using sustainable packaging meets the public demand for change, the positive marketing value this has and recognises the changing policy landscape.
Apart from packaging, paper and board are still the main substrates used for a wide range of promotional and communication media. Brand owners are constantly looking for ways to make their products and services stand out from their competitors. By using special effect pigments or adding a renewable feature to the paper gives a marketing advantage.